If Your Pants Have Loops, Wear A Belt

Your customers are complaining that your product isn’t as cool as the competition. You feel the heat of your sales force breathing down your neck because they don’t like making excuses to customers about how it works, and your customer support team spends twice as much time apologizing than they do solving actual problems. Essentially, in your rush to engineer a great product and solve some very important problems, you’ve let your appearance get sloppy.

It’s Not Your Product, It’s the Experience

Read the rest of my article on Wired...

Popular posts from this blog

Moving my blog to Substack

I am using a new platform called Substack to write Mash Moments and share it with subscribers free. Please take a look here: https://mashiam.substack.com/ and subscribe if you would like to get a notification when I publish. I will no longer be posting on this site. I also post different content on LinkedIn at  https://www.linkedin.com/in/mashley/  where I'm happy to connect with you. Thanks to all my friends and followers. I think you'll really enjoy the Substack app and I'll be able to share much more valuable moments in both text, video and audio.  Keep in touch!   -- Mash
Read more

CORL8 is making easy-to-use frameworks for startup Marketers

Image
 I've been on silent mode for the last 6 months but it's time to emerge from the cave and start talking about CORL8. If you're a startup founder or small business marketer, we've created a platform to make it easy for you to get organized start making progress on your fundamentals. I'll share more details as we roll out the beta program. But for now I encourage you to take a look, give it a try and send us some feedback. We really want to do this for you, we want to help you and make your life easier and more productive. Check it out, www.CORL8.com
Read more

My Journey from CEO to CTO to just being me

It's easy to get distracted by titles. I have been the CEO of a mapping startup, CTO of a book publishing company and Product Owner at a secure collaboration SaaS platform. But I've never been happier than just being, "Mash, the guy who helps people get stuff done." Before I can tell you about that, I need to tell you about this… When I was 14 my Mom, a 5-foot tenacious Vietnamese business woman, taught me how to sew. Yes, needle-and-thread-in-a-sewing-machine-making-clothes kind of sewing. She would drive me down to the fabric store and we would pick out cool colors and Hawaiian prints that my friends might like on their Clam-Diggers. If you don’t know what a clam-digger is, imagine going down to the beach to forage around in the shallow water for clams. If you wear pants, they will get soaked. But if you wear shorts, you’ll get cold. So clam-diggers are basically short-pants. At 14 I didn’t want to learn how to sew clam-diggers, but I did know that my friends and I
Read more