Extreme Perseverance

You hear it all the time, “Great entrepreneurs have confidence.” And, “That girl is really talented.” Or, “He comes from privilege.” And you think to yourself, “I’m afraid to start my own business, I’m definitely not gifted, and I don’t have the privilege, connections or money that create luck.” The truth is most of us aren’t born with confidence, talent or privilege—yet we create amazing businesses and build successful careers every day.

What’s the secret?

Confidence is just one tool entrepreneurs use to overcome the fear, doubt and anxiety we all feel when starting something new, or doing something important. Talent is a gift that helps people focus when there are too many options in front of them. Privilege is a starting point at the front of the same race we are all running. Confident, talented and privileged people use these tools to persevere when others quit. They still face the same challenges and they, too, must persevere in the face of incredible obstacles.

So, the secret is to understand your true challenge: How do you persevere when you want to quit? Fortunately, there are many ways to generate the ‘Extreme Perseverance’ necessary to succeed, and that’s the topic of my next book... follow me to get updates.

And check out my latest project, CORL8 - where you can get strategic frameworks for Marketing, Sales, Operations and Finance to align your teams on the missions that matter.

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