It's easy to share about brands you love. The question is why aren't you sharing about your own company? I have never heard someone say it's because they hate their company. When I talk with B2B sales reps about social selling and how they are using social media today, I basically get two different answers: "I'm afraid to share something wrong or something that will make me look stupid." or "I want to share, but I don't have any content." Both of these issues are very real and a major hurdle for B2B sales reps today. I think Radi8 has come up with a really cool solution for both of these issues. If you're interested in being part of our next Radi8 Cohort, let me know . We will be kicking off our next pilot program at the end of April.
What does the world look like if you succeed beyond your wildest dreams? This is a question I asked myself recently as I was working on the business plan for another startup. I didn’t like the answer. Let’s start at the beginning. I had discovered a way to amplify marketing content using new technology. It would be faster, cheaper and spread content all over the world with just a few clicks. Businesses would be able to reach customers in every corner of the internet and spread their marketing messages 100x further than organic sharing. Enterprises would ditch email marketing and spend their marketing budget on my new company. This sounded great from a money-making-machine point of view. But then I asked myself what would the world look like if I succeeded beyond my wildest dreams? What if every single company used my service to amplify their content 100x? Would I even want to live in that world? Yuck. There are two types of entrepreneurs I’ve encountered. Those who are enamored b
If you want to disrupt something meaningful, disrupt the damned enterprise sales cycle! Seriously, I have been living through the hell of enterprise sales for the last 5 years and there's one thing I just don't understand. Why does it take a year to get enterprise software approved and deployed? Maybe a year didn't really mean anything to an enterprise 30 years ago, but today a startup can put you out of business in a year... an economy can collapse in a year... a nation can dissolve into chaos in a year! We don't have time to wait around for you to get all your signatures. We don't have time for you to get your budgets in order. We don't have time to get IT approval. The world is moving too fast. Someone needs to make it faster and easier to get game-changing software into the enterprise. Is that someone going to be me? I sure am going to try and I hope you'll help me. Here's my plan: 1. Scale down the size of the solutions - One of the larges