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Easy to Share About Brands You Love

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It's easy to share about brands you love. The question is why aren't you sharing about your own company?

I have never heard someone say it's because they hate their company.

When I talk with B2B sales reps about social selling and how they are using social media today, I basically get two different answers:

"I'm afraid to share something wrong or something that will make me look stupid."
or
"I want to share, but I don't have any content."
Both of these issues are very real and a major hurdle for B2B sales reps today. I think Radi8 has come up with a really cool solution for both of these issues.

If you're interested in being part of our next Radi8 Cohort, let me know. We will be kicking off our next pilot program at the end of April.
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Beyond Your Wildest Imagination

What does the world look like if you succeed beyond your wildest dreams? This is a question I asked myself recently as I was working on the business plan for another startup. I didn’t like the answer.

Let’s start at the beginning. I had discovered a way to amplify marketing content using new technology. It would be faster, cheaper and spread content all over the world with just a few clicks. Businesses would be able to reach customers in every corner of the internet and spread their marketing messages 100x further than organic sharing. Enterprises would ditch email marketing and spend their marketing budget on my new company.

This sounded great from a money-making-machine point of view. But then I asked myself what would the world look like if I succeeded beyond my wildest dreams? What if every single company used my service to amplify their content 100x? Would I even want to live in that world? Yuck.

There are two types of entrepreneurs I’ve encountered. Those who are enamored by tec…
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My Startup Toolkit

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When I started my first company, FastPencil, in 2007, there weren't a lot of tools to get up and running quickly. But I knew it would be critical to leverage technology if I wanted to stay lean and get to first customer fast! So we immediately setup Google Apps for email and document collaboration. We also used Skype and a few other online services.

Today, there are a lot more services available for startups, and they're better than ever. Here's my basic startup toolkit:

Nimble Social CRM
Every company needs a CRM and most go straight to Salesforce, but I met John Ferrara from Nimble at a Social Selling conference and I'm blown away at what he has been able to do with social CRM. Some of you may remember John from the company Goldmine. Goldmine was one of the first popular CRM applications available. It helped you stay organized and connected to your contacts.


Nimble does all this and more... for today's social selling environment. I started using Nimble as I built …
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