Wednesday, November 07, 2007

Facebook getting in bed with Big Brother?

I don't know about you, but if Facebook starts giving advertisers my personal information so they can get my friends to buy more stuff... I'm out of there.

Facebook is doing a good job of keeping the social network clean, providing tools to developers to help enrich the social experience, and giving users a lot of power over their personal content. But it is starting to sound like Big Brother is guiding them down the wrong path:

"Yesterday, in a twist on word-of-mouth marketing, Facebook began selling ads that display people’s profile photos next to commercial messages that are shown to their friends about items they purchased or registered an opinion about." - New York Times Article

It's not just a question of privacy, it's a question of ethics. Facebook could quickly destroy their momentum if the Facebook brand is marginalized in this way. I joined Facebook because of their dedication to privacy and their professional approach to social networks. I'll be the first to jump ship if they let advertisers have access to my private data in order to influence my friends.

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