Wednesday, April 23, 2008

What's your brand?

Do you have a personal brand? What does it communicate about you?

Does your brand communicate integrity, honesty, service? Or does your brand communicate cheap, easy, unstable?

Just like a business, you should go through the process of identifying your core values, your vision and strategy on a personal level, and jot down a few key points for your brand. Then make an effort to align your brand with your core values.

Today your picture is going to show up on Facebook, MySpace, Bebo, your blog, your web site... you may even be in some YouTube videos. When people see you and read your story, watch your video, read what's written on your wall—what are you telling them about your brand?

No comments: