It's easy to share about brands you love. The question is why aren't you sharing about your own company?
I have never heard someone say it's because they hate their company.
When I talk with B2B sales reps about social selling and how they are using social media today, I basically get two different answers:
"I'm afraid to share something wrong or something that will make me look stupid."
"I want to share, but I don't have any content."
If you're interested in being part of our next Radi8 Cohort, let me know. We will be kicking off our next pilot program at the end of April.