Wednesday, November 06, 2013

Don't ditch your product, ditch the experience

If you are wondering why your competition is speeding past you while your product is more sophisticated and feature-rich, you might stop looking at your engineers and start chatting with your customers. Sometimes a shift in your customer experience can turn your product into the flavor-of-the-month.I was visiting with a friend who owns a landscape design company and we were talking about online review websites like Yelp. He has a five star rating on Yelp and does everything he can to maintain…

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